Shopee celebrates 1st Anniversary with USD 1.8 billion annualized GMV and 25 Million downloads

Shopee, the number one mobile marketplace in Southeast Asia and Taiwan, today celebrates its 1st anniversary. Since its launch last year, Shopee has shown significant business growth across the region. The company reports to achieve USD 1.8 billion annualized Gross Merchandise Value (GMV) with 43% month-on-month growth over the past one year. Shopee has now marked a milestone of 25 million downloads and over 65 million listings across seven markets.

Shopee,  the  number  one  mobile  marketplace  in Southeast  Asia  and  Taiwan,  has just celebrated  its  1st  anniversary.  Since  its  launch  last  year, Shopee  has  shown  significant  business  growth  across  the  region.  The  company  reports  to achieve USD 1.8 billion annualized Gross Merchandise Value (GMV) with 43% month-on-month growth  over  the  past  one  year.  Shopee  has  now  marked  a  milestone  of  25  million  downloads and over 65 million listings across seven markets.


During  its  anniversary  celebration,  Shopee  also  released  its  m-commerce  consumer  behavior report that shared insights of users'  shopping behavior on mobile. Key highlights from the report are as followed:

Users are very active on the shopping app. More than half of the users access Shopee app daily, with each user spending on average 25 minutes on the app everyday.

Buyers  like  to  chat  with  sellers  before  making  an  order. Shopee' s  in-app  chat  feature  is highly used by buyers, with 80% of them chatting with sellers before making an order. The top three reasons for buyers using the chat are – to check the product details, to enquire on stock availability  and  to  review  the  seller' s  credibility.  The  report  also  showed  that  most  buyers  feel more assured after receiving a reply from sellers through the in-app chat.

Users  enjoy  social  interactions  on  the  shopping  app.  70%  of  buyers  follow  sellers  on Shopee app to get first-hand news on the restocking of popular products. They also actively use the ' Trending  Hashtags'   feature  on  the  app  to  stay  updated  on  the  latest  trends.  Interestingly, Korean  Fashion  is  consistently  one  of  the  most  popular  hashtags  across  all  seven  markets  in SEA and Taiwan.

Purchase rate is higher on mobile than on PC. 70% of users are more likely to purchase on mobile than on PC. PC is used mostly for browsing and price comparison.

"2016 has been great for us,"said Chris Feng, Chief Executive Officer of Shopee. "As we look forward  to another  exciting  year  in 2017, we expect  to  maintain the  strong double-digit  growth that we've experienced in the past year. We will also continue to focus our efforts on optimizing  the  product,  improving  the  end-to-end  user  experience  and  in  empowering  entrepreneurs  to expand and grow their online businesses," he added.

Read also: Shopee enjoys 5-fold surge in orders on 9.9 Mobile Shopping Day


Shopee Malaysia's 12 Days of Extravaganza


As  part  of  its  1st  anniversary  celebration,  Shopee  will  offer  many  great  deals  as  part  of  its appreciation towards its loyal users. All users on Shopee will be treated to massive promotions, including discounts  at up to 90% off  and  crazy  RM1  deals, as  well  as  multiple chances  to  win prizes worth up to RM50,000 in flights, hotel stays, mobile phones and cash vouchers. Shopee will  also  be  organizing  a  bazaar –  Shopee  Spree  Carnival –  involving  more  than  30  Shopee sellers  from  various  categories.  The  bazaar  will  be  held  at  Avenue  K,  Kuala  Lumpur,  on December 3 and 4.

"Shopee Malaysia has grown to become one of the most popular Shopping Apps in the country. We  are  here only because  of  the  immense  support  and  loyalty of our users  -  both  buyers and merchants. Hence, we have planned the 12 days of extravaganza between 1-12 December 1 to be  an  unforgettable  one  as  a  way  of  giving  back  to  our community,"  said  Ian  Ho,  Regional Managing Director of Shopee Malaysia."

Shopee  Malaysia  has  always been the  champion  of  local entrepreneurs. As  a  special treat for entrepreneurs on the anniversary, Shopee has partnered up with Facebook for a special edition of  Shopee  University  to  be  held  on  10th  of  December. Attending  merchants  would  be  able  to learn  first  hand  from  Facebook  representatives  on  how  to  leverage Facebook  tools  to  further increase orders and their store performance. Facebook will also share full spectrum of insights, case  studies,  and  insider  tips  that  will  help  merchants  grow  their  business  exponentially.The workshop is now available for sign-up through Shopee mobile app.

In  order  to  make  the  anniversary  a  rousing  success,  Shopee  Malaysia  has  gathered  partners from  various  industries  including DiGi,  RHB,  Facebook,  Malaysia  Digital  Economy  Corporation (MDEC), Warner Music Malaysia, mySamsung, Chatime, Anakku, Traveloka and Flexiroam who will contribute special deals and prizes to to add to the festivities during this period.

Ho  added, "Buyers  will  constantly  be  spoiled  by  many  more  choices as  we  bring  in  bigger brands  on-board  to  provide  buyers  with  more  assortment and  better  prices.  Merchants  on  the other hand will continue to grow sales through our continuous efforts to improve the features as well as fascinating campaigns lining up for the year." Ho ended.

Shopee is a no-commission, no-listing fee mobile-first platform and is also free to use. Shopee can be downloaded for free on all mobile platforms via the Apple App Store and the Google Play Store.

Read also: Shopee reveals GMV while initiating 9.9 Mobile Shopping Day

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ecInsider News: Shopee celebrates 1st Anniversary with USD 1.8 billion annualized GMV and 25 Million downloads
Shopee celebrates 1st Anniversary with USD 1.8 billion annualized GMV and 25 Million downloads
Shopee, the number one mobile marketplace in Southeast Asia and Taiwan, today celebrates its 1st anniversary. Since its launch last year, Shopee has shown significant business growth across the region. The company reports to achieve USD 1.8 billion annualized Gross Merchandise Value (GMV) with 43% month-on-month growth over the past one year. Shopee has now marked a milestone of 25 million downloads and over 65 million listings across seven markets.
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