Shopee collaborates with Facebook for Shopee University Special Edition

Shopee, the leading mobile-first marketplace in Southeast Asia and Taiwan, held Shopee University Special Edition for over 200 Malaysian sellers together with social media giant, Facebook, on 10th December 2016 at Taylor' s Lakeside Campus.

Shopee,   the   leading   mobile-first   marketplace   in Southeast  Asia  and  Taiwan,  held  Shopee  University  Special  Edition  for  over  200  Malaysian sellers  together  with  social  media  giant,  Facebook,  on  10th  December  2016  at  Taylor' s Lakeside Campus.

Crowd at Shopee University Special Edition

"We are pleased to collaborate with Facebook for Shopee University Special Edition.  It's great to know that Shopee and Facebook are on the same page when it comes to empowering local entrepreneurs. We hope that Malaysia's entrepreneurs will be able to increase their online sales by keeping up with digital marketing skills," said Ian Ho, Regional Managing Director of Shopee Malaysia.

Shopee  University  is  a  series  of  in-depth  tutorial  modules  crafted  by  Shopee  to  aid  local entrepreneurs in setting up their online business and  succeeding in an increasingly competitive  mobile-centric environment. As part of Shopee' s 12 Days of Celebration happening from 1st to 12th  of  December,  this  edition  had  Mr.  Deepesh  Trivedi,  Facebook' s  Head  of  Retail  & Ecommerce  for  Southeast  Asia,  as  a  guest  lecturer  to  share  his  insights  on  utilizing  and optimizing Facebook to promote online businesses.

Improve your sales on Shopee with Facebook

During the class, Deepesh covered topics around marketing tools and social media advertising. Furthermore, he also shared some tips on increasing engagement on Facebook and leveraging Facebook data to  optimize and  reach  out  to  the  right target  audience effectively.  Case  studies and  seller  panel  discussion  were  included  in  the  class  to  give  participants  a  thorough understanding of the topic.

"With  the  rapid  pace  by  which  mobile  is  growing  in  Malaysia,  businesses  have  to  be  faster  in adopting  mobile  strategies  that  reach  people  at  every  step  of  the  fragmented  commerce journey.  We  are  committed  to  help  educate  business  owners and  entrepreneurs  to  grow  and reach  more  than  19  million  people  on  Facebook  in  Malaysia,  whether  it's  brand  building, generating  demand,  driving  leads  or  sales  through  integrated  campaigns  on  Facebook  and Instagram,"  said  Deepesh  Trivedi,  Head  of  Retail  &  e-Commerce,  Southeast  Asia,  Facebook during his presentation.

Read also: Shopee celebrates 1st Anniversary with USD 1.8 billion annualized GMV and 25 Million downloads

The  first  Shopee  University  class  was  held  in  October  2015.  In  the  span  of  10  months,  52 classes  have  been  conducted  across  Klang  Valley,  Penang,  Johor  Bahru,  Ipoh,  Kuching  and Kota Kinabalu with over 2,000 participants to date. Shopee plans to further expand and improve Shopee University across Malaysia with Alor Setar, Seremban, Kuantan and Miri on the horizon. The  plans  include  improving  the  curriculum,  expansion  to rural  areas  across  East  and  West Malaysia  and  getting  more  prominent  guest  lecturers  from  mCommerce  background  to  share their expertise with our sellers.

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ecInsider News: Shopee collaborates with Facebook for Shopee University Special Edition
Shopee collaborates with Facebook for Shopee University Special Edition
Shopee, the leading mobile-first marketplace in Southeast Asia and Taiwan, held Shopee University Special Edition for over 200 Malaysian sellers together with social media giant, Facebook, on 10th December 2016 at Taylor' s Lakeside Campus.
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