P&G Malaysia launches LINE Official Account to further personalize its digital customer experience

The 'Confidence Squad' is comprised of characters with unique personas that represent the different brands under the P&G group. Phoebe (representing Pantene), Gaven (representing Gillette), Daisy (representing Downy) and Hansen (representing Head & Shoulders) will offer tips, tricks and exclusive rewards to help followers of the 'Confidence Squad' LINE Official Account look and feel their best, thanks to P&G products.

P&G Malaysia (P&G) takes another step towards personalizing the digital customer experience with the launch of their LINE Official Account titled 'Confidence Squad'. With the LINE Official Account, P&G aims to boost its online presence and promote one-on-one engagement with consumers by sharing beauty, grooming and lifestyle tips as well as rewards and promotions that can be redeemed at Watsons Malaysia.

The 'Confidence Squad' is comprised of characters with unique personas that represent the different brands under the P&G group. Phoebe (representing Pantene), Gaven (representing Gillette), Daisy (representing Downy) and Hansen (representing Head & Shoulders) will offer tips, tricks and exclusive rewards to help followers of the 'Confidence Squad' LINE Official Account look and feel their best, thanks to P&G products.

P&G LINE Official Account launch event

"As part of P&G Malaysia's continued commitment to improve lives in a meaningful way, we are launching our 'Confidence Squad' LINE Official Account to provide customers with information that is relevant to their interests and daily lives, on a platform that is convenient for them. We also aim to use LINE to engage with and grow our own online community, to further meet the needs of our customers," said Utkarsh Mohan, Brand Operations Head & Shavecare Category Leader, P&G Malaysia, Singapore & Brunei.

"We are delighted to have P&G join LINE with their Official Account, 'Confidence Squad'. This is a key example of how businesses can utilize digital platforms like LINE for strategic innovation," said Dale Kim, Head of Business Development Team 1 at LINE Plus Corporation. "This ties in with LINE's Smart Portal vision, which is at the core of our business model. Our localized strategies, combined with the rich feature set of the LINE platform, ensure that we are a Smart Portal that fits into the daily lives of our users."


To celebrate the launch of the 'Confidence Squad' LINE Official Account, P&G is also running a 'Lucky Chance' contest from 26 June. Followers of the 'Confidence Squad' LINE Official Account will be invited to answer a simple question and stand to win an iPhone 7 and P&G products. They will also be able to download special edition LINE Stickers of Phoebe, Gaven, Daisy and Hansen, designed to show the characters in various relatable moods such as happy, laughing, stressed and tired. P&G aims to have 300,000 'Confidence Squad' followers by the end of 2017.

For more details on what P&G Malaysia has in store for customers, follow the 'Confidence Squad' LINE Official Account to receive instant updates and enjoy exclusive rewards.

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ecInsider News: P&G Malaysia launches LINE Official Account to further personalize its digital customer experience
P&G Malaysia launches LINE Official Account to further personalize its digital customer experience
The 'Confidence Squad' is comprised of characters with unique personas that represent the different brands under the P&G group. Phoebe (representing Pantene), Gaven (representing Gillette), Daisy (representing Downy) and Hansen (representing Head & Shoulders) will offer tips, tricks and exclusive rewards to help followers of the 'Confidence Squad' LINE Official Account look and feel their best, thanks to P&G products.
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