What categories and how much do shoppers plan to spend during #MYCYBERSALE 2017?

To find out the expectation of Malaysian shoppers for this year's #MYCYBERSALE, ShopBack Malaysia conducted a survey and collected 3,892 responses from its users.

Malaysia Digital Economy Corporation (MDEC) has organised #MYCYBERSALE for three consecutive years from 2014 to 2016. The fourth edition of #MYCYBERSALE will see MDEC partners with the National ICT Association of Malaysia (PIKOM), which has been given the mandate to lead the biggest annual online sale this year.

As the top Cashback platform that connects with more than 500 e-retailers in Malaysia, ShopBack is once again joining #MYCYBERSALE 2017 as the official Cashback partner, and on top of that, being appointed as a member to the PIKOM E-Commerce Malaysia marketing committee, given its experience and vast insights on online shoppers' purchasing behaviour.

Shopback in #MYCYBERSALE 2017

To find out the expectation of Malaysian shoppers for this year's #MYCYBERSALE, ShopBack Malaysia conducted a survey and collected 3,892 responses from its users.

PIKOM Deputy Chairman Ganesh Kumar Bangah said, "ShopBack Malaysia's users are the exact type of user profile that #MYCYBERSALE aims to target. They consist of savvy individuals who use ShopBack's Cashback platform to make smarter purchasing decisions, ranging from essentials like transportation to indulgences like wellness packages, from the extensive list of e-retailers they collaborate with. The insights from this survey are helpful for us to form a holistic approach for our target market, and eventually deliver a bigger and better #MYCYBERSALE 2017."

Shopping interest & purchasing preference


Have you heard about #MYCYBERSALE before?

Out of 3,892 responses, 77.8% know about #MYCYBERSALE. 44.8% shopped in the past #MYCYBERSALE, while one-third of the respondents have heard about the event but yet to make any purchase so far.

Would you be interested to make a purchase during this year #MYCYBERSALE?

When asked if they would like to shop during this year's #MYCYBERSALE, 62% confirmed their interest while 36.7% indicated that they may make a purchase. Only 1.3% said they wouldn't do so.

"This is a positive sign given there are limited sales information revealed by e-retailers at this point of time. It is highly possible that the success of past #MYCYBERSALE events have led to the high interest this year, and potentially, those who missed the previous version are going to join the purchasing crowd from Oct 9th to 13th," Alvin Gill, Country General Manager of ShopBack Malaysia expressed.

Which categories do you plan to shop during #MYCYBERSALE?

The findings also show that electronics is the most popular category, followed by health & beauty, home & living and fashion. Based on shoppers' preferences, Alvin encourages online marketplaces in the country to put a heavier focus on these categories, and as for the e-retailers in other industries, applying an effective marketing approach could help to make their products more appealing.

With that in mind, ShopBack Malaysia delved deeper into its gathered user data to find out plausible ways for e-retailers to increase their competitiveness.

Influential factors & budget


Preferred promotions type in #MYCYBERSALE

Most of the shoppers indicated a price slash of more than 50% would attract them the most, and the second and third factors that would affect their purchasing decision are promotional/discount code and free shipping. Interestingly, shoppers voted 14 days refund policy as the least important factor, after free gift and exclusive flash deals.

In addition, 60% of respondents shop via both desktop and mobile, while 21% only use mobile devices and 19% only use desktop as it provides a better view (larger screen) as well as a quicker research process.

Main information sources of #MYCYBERSALE

There are close to 55% respondents who referred Facebook and Google search as their main information source for #MYCYBERSALE 2017. E-retailers could consider pouring more investment and efforts into these two online channels to entice shoppers.

"Pricing is clearly the most powerful tactic during online sales. Our data also shows that shoppers tends to be very active during post-meal period i.e. after 2pm and 8pm. Pushing marketing messages via digital advertisement at the right timing would help in generating traffic and sales. Such message has to be tailor-made for desktop and mobile in order to achieve the best outcome, " Alvin added.

How much do you plan to spend during #MYCYBERSALE?

For those who are looking to purchase or may make a purchase during #MYCYBERSALE, 42.3% expressed they will allocate a budget of under RM200, 31% between RM200 and RM399, 13.8% between RM400 and RM599, while 12.9% indicated that they would spend RM600 and above. 

72.8% of respondents chose credit/debit card as their usual payment method, 24% complete transactions using online banking, 3.2% opt for cash on delivery, and the rest will make payment via ATM machines or convenient stores like 7/11.

#MYCYBERSALE 2017 will be held from October 9th to 13th, covering everything from electronic gadgets to groceries by about 1000 e-retailers in the country, with an aim to reach RM300 million GMV within the 5-day period.

More details of #MYCYBERSALE 2017 will be unveiled by PIKOM and participating e-retailers prior to Oct 9th. ShopBack will work with around 20 popular e-retailers including Lazada, 11street, Qoo10, Booking.com, Hermo, Expedia, Taobao and Coursera to offer as much as 40% Cashback on top of up to 97% discounts via ShopBack Malaysia's website and mobile app. Approximately RM400,000 Cashback is estimated to be given to Malaysians this year. More details here.

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ecInsider News: What categories and how much do shoppers plan to spend during #MYCYBERSALE 2017?
What categories and how much do shoppers plan to spend during #MYCYBERSALE 2017?
To find out the expectation of Malaysian shoppers for this year's #MYCYBERSALE, ShopBack Malaysia conducted a survey and collected 3,892 responses from its users.
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