Online marketplace 11street (www.11street.my) today reinforced its customer commitment by revealing new strategic plans for its mobile app and signature ‘Shocking Deals’, and have chosen the 11th of each month as its ‘LOVE 11’ Day to surprise shoppers with great deals and giveaways.
11street announced its latest commitment at its inaugural Korean – inspired celebration event at Lot 10, which focused on rewarding Malaysian shoppers for their immense support over the past 8 months. As of today, we are ranked a top 40 website in the country and our online marketplace has more than seven (7) millions of quality products selling at competitive prices.
As a form of acknowledgement and gratitude, 11stree’s CEO, Hoseok Kim unveiled their biggest giveaway of the year for Malaysian shoppers in the amount of RM11 million as a year-end treat. Starting from today until 31 December, shoppers can redeem daily offers of deals and coupons with up to 90% discounts.
“We selected November 11 to announce these commitments because it is a day that is symbolic to our brand name; It is also a day that 11ST Korea celebrates widely by giving back to its consumers, motivated by the Korean annual practice of showing affection to loved ones on November 11. We too were inspired to host our first ‘LOVE 11’ celebration in Malaysia, and to mark the 11th of every month as our ‘LOVE 11’ Day to reward fans and loyal customers with great offers,” Kim said.
Strategic Plans for 2016November 11th also provided 11street the perfect opportunity to look back at its recent achievements and what the future holds, as it announced future strategies that were anchored to empowering consumers to continue finding what they love at 11street.
(i) More quality products for ‘Shocking Deals’ promotionsSince April, 11street’s ‘Shocking Deals’ and its lowest price guarantee (LPG) promise have enabled many shoppers to purchase their favourite items at the most competitive prices. Today, 11street revealed plans to double its variety of product listings for its ‘Shocking Deals’ by early 2016. This signifies its continued commitment to be a trustworthy source for the most price competitive deals with the widest variety in the country.
“Shocking Deals’ have always been the cornerstone of our business, and is one of our greatest commitments for local consumers to enjoy our LPG promise. As of today, we are happy to share that when it comes to our lowest price guarantee refund, we received close to 0% of claims, which reinforces how well Shocking Deals are managed at 11street as a reliable source of price competitive products in Malaysia,” Kim shared.
(ii) Stronger mobile app strategy for enhanced shopping experienceAccording to a Nielsen report, the growth of connected devices have paved the way for a positive increase in the e-commerce sector with 47% of Malaysians using their smartphones to shop online. In fact, the use of mobile for online purchases is growing in popularity with the country ranking sixth out of top 10 markets globally for mobile shopping. This is further evidenced by the fact that close to 50% of traffic to 11street is generated on mobile devices.
Kim further shared, “Today, the 11street mobile shopping app is already one of the most popular apps in Malaysia. Listed as one of the top 3 shopping app on the Malaysian Google Playstore, we are pleased by this achievement as we have always placed great importance in offering a convenient mobile shopping experience for all users.”
In 2016, 11street will further place a stronger focus to serve mobile shoppers through a two pronged approaches by providing more curated content with an improved user interface and user experience designs (UI/UX), along with additional personalized features for greater customer experience; at the same time, 11street will be offering more mobile exclusive value deals and discounts.
By continuously upgrading its mobile app offering and services, 11street assures its consumers will have a more enriched mobile shopping journey.
Exclusive Premiere of Thematic TVC11street also premiered its new two-episode television commercial (TVC) which reflects the brand’s commitment and ongoing business focus. Starring Korean superstar Lee Min Ho and Malaysian actress Emily Chan, the TVCs which will be available nationwide via free to air TV networks and 11street’s YouTube channel starting from November 16th.
To reiterate that its loyal consumers are significant to its success, consumers at the LOVE 11 event enjoyed giveaways in the form of 11,000 boxes of Pepero, 11street shopping coupons, attractive prizes from contests, giveaways, as well as great product gifts from participating brands such as SONY, Samsung, Kinohimitsu, K-market, BONIA, Lenovo, NESCAFÉ, Thermos®, and WindRider. Malaysians also enjoyed the stage performances by Korean entertainer HAHA.
“We are delighted that this flagship event has been a great success in showing 11street’s appreciation for all the support from our shoppers over the past 8 months. We remain committed to providing a superior shopping experience for all Malaysians as we move forward into the new year,” ended Kim.