On 8 March, many people - especially males - are urged to give their female counterparts a pat on the shoulder (metaphorically, please) as the world celebrates women's contribution towards society as a whole on International Women's Day.
That brings us to an age-old question. Will men feel inferior because International Men's Day is not getting the same level of attention?
This is what the gentlemen at e-commerce start-up ShopBack say.
Our ladies are always the Hot Stuff At Work. They deserve all that recognition all day, every day. Girls run the world at Shopback!
ShopBack, the No.1 Cashback platform in Southeast Asia, has over 50 employees in four countries. Contrary to the common perception of tech start-ups, not all ShopBack's employees are males. In fact, half of them are ladies. And half of these ladies actually sit on the management level. The glass ceiling is completely shattered by the ladies of ShopBack.
Now let us take a closer look at four of the ShopBack lady bosses. Helming from Malaysia, Singapore, The Philippines and Indonesia, every one of them deserves a Wonder Woman title.
Complete with killer looks, too.
1. Sharmeen Looi, COO, ShopBack Malaysia
The only thing that's stopping you from success is yourself. Break the wall, make dreams happen, and live life to the max.
Performance-driven, determined, and ambitious; Sharmeen is the first ShopBacker in Malaysia. She leads the development of ShopBack Malaysia's merchant and customer base, and oversees all marketing collaborations that help to strengthen the company's presence. Many people may know her as a beauty pageant contestant who was crowned five-time champion, but what makes her really beautiful is her positive spirit. It's hard not to feel happy when you work with her. Because of her hard work, ShopBack Malaysia has been performing strong at an average of 30% month-on-month growth. Malaysian shoppers get to save up to 30% for their online purchases and cashed out more than RM4M (without counting the remaining amount saved in account) in 2015 alone.
2. Josephine K Chow, Country Head, ShopBack Singapore
Opportunity dances with those already on the dance floor.
Josephine is the lady boss of ShopBack's anchor market in Singapore. She sets directions for all eight departments to ensure smooth operation and consistent growth of ShopBack Singapore. Under her strong leadership, ShopBack Singapore maintains a steady month-on-month sales increment. The team broke the sales record with the largely successful 99 campaign, held in celebration of ShopBack's first anniversary. Her daily routine includes keeping a close watch on targets, strategising with her team and pushing forward growth via a mix of channel optimisation and creativity.
3. Kristina Ay-ay, Head of Merchants & Partnerships, The Philippines
Compare yourself only to who you were yesterday. Be your own competition.
The cheerful sun-kissed lady is ShopBack's first female ranger in The Philippines market. Equipped with strong e-commerce experience, Kristina lights up the path for ShopBack's development in The Philippines, bringing her cultural knowledge and market insights to the table. The Philippines market is largely unbanked with low credit card penetration, and this characteristic directly affects the performance of online retailers. To overcome this challenge, Kristina came up with different ways of giving Cashback to the community without going through the banks.
4. Inge Kosasih, Marketing Manager, ShopBack Indonesia (coming soon)
A woman should not expect special privileges just because of her sex but neither should she adjust to prejudice and discrimination
Beyond her young and sweet looks, Inge is pumped with endless energy and strong will to steer the start-up formation in Indonesia. Her never-say-die attitude allows her to don multiple hats within a short period of time. She achieved wonders on all fronts and has successfully set a solid foundation for ShopBack Indonesia. With her ground seeding effort, the company is well prepared for its official launch in due time.
Smart Splurging for the Ladies
Running on Cashback model, ShopBack rewards shoppers with hard cash every time they shop online via the website. It is a simple and popular e-commerce saving tool among the U.S, U.K and China.
Thanks to these four attractive and capable ladies (and over 20 more at ShopBack), we get to experience the service in Southeast Asia.
And guess what - they are going to celebrate the International Women's Day with all the gorgeous ladies out there who deserve a shopping treat.
On March 8, ShopBack Malaysia will prepare a series of exclusive deals, price slash items, special discount codes as well as exciting Cashback together with Zalora, Lazada, Hermo, Althea, Sephora, Agoda, Booking.com, Expedia, and Groupon at International Women Day's promo for customers.
Gentlemen, perhaps this is the best time for you to show your appreciation towards the ladies by getting some gifts for them (and earning some Cashback for yourself while you're at it!).