Interbase Resources relaunches Lmall to offer premium online shopping experience

Revamped marketplace ignites a year of change for e-commerce pioneer, guarantees 100% authentic products

Interbase Resources Sdn Bhd ("IRSB"), Malaysia's pioneering e-commerce giant and owner of, today announced the relaunch of Lmall (, offering Malaysian online netizens an enhanced premium shopping experience that guarantees 100% authentic products.

Lmall achieves this by curating its brands on a by-invitation basis and requiring them to be based in Malaysia, ensuring a strong local presence that translates to genuine products, local warranty fulfilment and speedy delivery for customers. The marketplace currently houses over 100 world renowned brands that include Nestle, Dolce Gusto, Philips, Bosch, Acer and 3M.

Richard Tan, co-founder and managing director of IRSB, states that Lmall is only the beginning for what is to be a year of innovation for the e-commerce pioneers.

"Online shopping has seen a fantastic year in 2017, and it can only get better in 2018. We have observed this boom and are poised to take advantage of the momentum that is driving the industry forward. As Malaysia's pioneering e-commerce company, we are looking to raise the standards of the industry to greater heights by empowering customers to shop local and authentic, thus supporting Malaysia's digital economy," he said.

Interbase Resources relaunches

Premium Shopping Experience

Customers shopping on Lmall will have the confidence of a money-back guarantee that all the products they purchase will be 100% authentic. This is a promise driven by Lmall's focus to delivering a safer, more secure shopping experience to its customers.

The marketplace also received a cleaner interface that frees up clutter and eases navigation for customers. In conjunction with the relaunch, there are a slew of promotions and discounts for customers to take advantage of.

Empowering local businesses

True to their promise of empowering the local economy, Lmall offers a variety of solutions to help local businesses get online and enhance their digital presence.

To assist with their e-commerce journey, Lmall offers businesses aesthetic enhancement services for local business owners such as being able to customise their online store that reflect their brand identity.

In an increasingly data-driven market, Lmall also offers businesses data control: sharing data analysis through Google Analytics and Facebook Pixels to allow for more informed business decisions based on actual customer purchase behaviour.

"With more than 15.3 million online shoppers  in Malaysia, we are entering a phase where an online presence is becoming increasingly vital for a business to ensure its survival and success. Our vision for Lmall is to support local brand owners and retail chains to market and drive their brand online. Hence, we want to position Lmall not only as a marketplace but as a partner, be it to carry out their fulfillment or craft their digital marketing and branding campaign - essentially to be their problem solvers." said Cyril Dhenaut, Chief Marketing Officer of IRSB.

Sustaining e-commerce ecosystems

Lmall is one of the few online marketplaces owned by IRSB, others of which include, and As a responsible e-commerce player, IRSB is devoted to sustaining the Malaysian e-commerce ecosystem. Their pledge is to enhance online economies, delivering higher standards for their businesses and customers.

Tan asserts, ", one of our marketplaces, was the first-ever online shopping platform to arrive in Malaysia. These 20-years of expertise allows us to understand the market best and puts us in a position to give our customers and businesses the level of service they want and deserve. We are pioneers, we have always been pioneers, and we will continue to pioneer this industry. This rebrand is just the beginning of many new things to come."



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ecInsider News: Interbase Resources relaunches Lmall to offer premium online shopping experience
Interbase Resources relaunches Lmall to offer premium online shopping experience
Revamped marketplace ignites a year of change for e-commerce pioneer, guarantees 100% authentic products
ecInsider News
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