Lelong offers Proton’s new SUV as part of 20th anniversary celebration

As the company looks back on its roots as a pioneering auction site, Lelong is also bringing back its Superbid feature for the duration of the campaign.

Lelong.my, Malaysia's pioneering e-commerce marketplace, is turning 20 this year and plans to celebrate by rewarding users with the ultra-exclusive and yet-to-launch new Proton SUV, as well as up to 10,000 vouchers and 500 prizes.

Starting this month, Lelong is rolling out an exciting line-up of contests, deals and promotions up until Malaysia Day, culminating in Lelong's 20th anniversary celebration event.

Richard Tan, the co-founder and managing director of Interbase Resources Sdn. Bhd. that owns Lelong said, "Ever since Lelong set out to revolutionise Malaysia's e-commerce landscape two decades ago, our focus has always been about enriching the lifestyle of users through digital innovation. As we champion our homegrown sellers, we are extremely honoured to be giving back to existing and new Lelong users who have made the platform what it is today and will enable us to impact the lives of more Malaysians."

Richard Tan, the co-founder and managing director of Interbase Resources Sdn. Bhd

Highlights include the "Shop and Win" and "Spin and Win" contests which will be hosted on Lelong's website and mobile app, where users will have the chance to win from a pool of thousands of prizes and vouchers.

The "Shop and Win" campaign also comes with the ultimate grand prize of the ultra-exclusive Proton SUV -- the first-ever SUV for the iconic Malaysian marque that has yet to debut in the market.

As the company looks back on its roots as a pioneering auction site, Lelong is also bringing back its Superbid feature for the duration of the campaign. On weekdays from 1pm to 2pm, users can bid on the Lelong site for any of the available 20 to 50 items daily, starting from RM1.

On the social media front, Lelong is running the "20 for 20" Challenge on both its Facebook and Instagram pages, where 20 unique challenges are posted throughout the contest period, with a total of 20 winners selected to receive the prize of Lelong's Surprise Gift Boxes. Running concurrently is the Photo Overlay Contest, an opportunity for Malaysians to show and share their love of the country's most popular homegrown e-commerce site.

Brand New Look


Whether it is bidding or browsing, users exploring Lelong.my and its mobile app will now be greeted with a new interface, currently being previewed and tested across all Lelong platforms since early this month.

The revamped interface, with a brighter and sharper logo, also activates Lelong's promise of delivering more "Lagi Worth It" deals and improved user experience, all while championing more local sellers for years to come.

In addition to contests, users can avail themselves to a whole suite of unbeatable deals on the Lelong site and app throughout the campaign period, such as Star Deals, "Hot Items, Hot Deals" (for best-selling items) and Bargain Corner (for items priced under RM50).

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ecInsider News: Lelong offers Proton’s new SUV as part of 20th anniversary celebration
Lelong offers Proton’s new SUV as part of 20th anniversary celebration
As the company looks back on its roots as a pioneering auction site, Lelong is also bringing back its Superbid feature for the duration of the campaign.
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