Shopee breaks record with 12M orders on 12.12 Birthday Sale

In Shopee Malaysia, Health and Beauty, Home and Living, and Baby and Toys were the top three most popular categories. Leading brands, including Watsons, Nestle, Pet Pet, Realme and Petronas emerged as favourites amongst users.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up a record-breaking year with its highly successful Shopee 12.12 Birthday Sale. On 12 December, Shopee saw over 12 million orders across the region, surpassing all past records including the recent Shopee 11.11 Big Sale.

Supported by more than 450,000 brands and merchants, Shopee recorded 48 million visits as users shopped 60 million deals across all categories. Shopee's in-app games were also highly popular like the Shopee Shake which was played 46 million times throughout the campaign.

Shopee 12.12 Birthday Sale

In Malaysia, Health and Beauty, Home and Living, and Baby and Toys were the top three most popular categories. Leading brands, including Watsons, Nestle, Pet Pet, Realme and Petronas emerged as favourites amongst users. Additionally, all tickets for Shopee's Regional Brand Ambassador, BLACKPINK's 2019 World Tour that went on sale were sold out in less than an hour, with 100 tickets snapped up within the first 30 seconds.

Malaysians grew up with Milo so it came as no surprise when the Nestle Milo Energy Cube became the top favourite, with raving reviews about its unique bite-size goodness. Additionally, people are getting more health conscious as they continue to maintain a balanced lifestyle. The Russell Taylors Air Fryer was a sought-after product to add to their kitchen essentials as a healthy alternative to fry food while another crowd-pleaser was the Xiaomi Mi Band 3 for wearers to track their fitness progress by recording their daily activities such as walking, sleep, heart rate and calories burnt. The old adage "an Apple a day keeps the doctor away" does ring true when iPhones became another attraction during the Shopee 12.12. Birthday Sale.

Shopee 12.12 Birthday Sale Infographic

Ian Ho, Regional Managing Director, Shopee, said, "Shopee 12.12 Birthday Sale marks another significant milestone as we celebrate a year of exponential growth. This follows the success of Shopee 11.11 Big Sale in November and Shopee 9.9 Super Shopping Day in September. We are pleased to see the never ending support from our Shopee users, and to record around 16 million downloads in Malaysia is a huge achievement as we continue to be a leader in the e-commerce industry. A big thank you to our loyal users, sellers and partners for their continued support. It has been an exciting and fulfilling quarter for us as we surpass past records and set new benchmarks to reach next year. We look forward to having everyone join us in attaining even greater heights in 2019."

Since launching in 2015, Shopee has seen tremendous growth across its seven markets, achieving over 195 million downloads across Southeast Asia and Taiwan.

Shopee Malaysia's key milestones in 2018


2018 has proven to be an exciting year for Shopee Malaysia. Key highlights include:

Scaled-up partnerships with leading brands 


Shopee boasts an extensive product variety featuring leading international and local brands including NYX, MR DIY, honor, Tefal, Tesco, LEGO, Fossil and more. This year, Shopee secured several exclusive mobile launches which were very well-received, including the honor 9 Lite which saw 500 units sold out within five minutes and Realme 2 Pro which is now the fastest growing smartphone brand on the platform. Shopee is the title sponsor of Piala FA Malaysia 2018 where more than 20,000 e-tickets were purchased on Shopee. Shopee also teamed up with Kuala Lumpur Fashion Week (KLFW) to provide a host of opportunities to KLFW alumni such as kick-starting their official stores on the platform and curating fashion campaigns both online and offline.

Strengthened partnerships with leading logistics providers


In line with Shopee's dedication to providing the best online shopping experience, Shopee expanded its logistics network through its partnerships with leading logistics providers DHL eCommerce and AirAsia's logistics arm RedBox to ensure smooth and efficient deliveries to all users.

Forged deeper engagement with users through innovative ways


The Shopee Celebrity Squad was launched in May to provide Shopee users with convenient access to products from adored local stars, including Dato' Sri Siti Nurhaliza Tarudin, Nora Danish, Ummi Nazeera, Tomok, Shuib Sepahtu and Siti Sarah. To date, Shopee has over 20 local celebrities in the squad, and aims to onboard even more celebrities in the coming year.

To round off Shopee's birthday celebrations, users can shop one final round of birthday treats at Shopee 12.12 Thank You Sale happening from 13 to 14 December. Shop the Shopee 12.12 Thank You Sale here.

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ecInsider News: Shopee breaks record with 12M orders on 12.12 Birthday Sale
Shopee breaks record with 12M orders on 12.12 Birthday Sale
In Shopee Malaysia, Health and Beauty, Home and Living, and Baby and Toys were the top three most popular categories. Leading brands, including Watsons, Nestle, Pet Pet, Realme and Petronas emerged as favourites amongst users.
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