First Lazada x Realme Super Brand Day sets new record

800% Uplift on Orders Sold for Realme 2, Realme 2 Pro and Realme C1, 700% Sales Uplift, Over 8K New Followers On Realme Malaysia Flagship Store on Lazada.

Realme Malaysia, a new global technology brand specialising in high-quality smartphones, continues its record-breaking streak, achieving 800% uplift orders sold for the Realme 2, Realme 2 Pro and Realme C1; recorded 700% sales uplift during the Lazada x Realme Super Brand Day, which took place on 27th February. Lazada x Super Brand Day also saw the Realme Malaysia Flagship store on Lazada winning over 8,000 new followers and generated more than 16 million impressions and over 233,000 interactions on social media. 

"We are delighted to have set a new record in partnership with Lazada for the Lazada x Realme Super Brand Day, with Realme 2 and Realme 2 Pro phones sold out. The amazing results of our smartphones speak volumes for the increasing popularity of Realme and reflects consumers demands for affordable, stylish yet powerful mobile devices," said Tiffany Teh, Brand Manager, Realme Malaysia.

Lazada x Realme Super Brand Day infographic

"Realme has cultivated a strong following amongst our shoppers, establishing itself as a preferred smartphone brand in Malaysia for young people. The Realme Malaysia Flagship store on LazMall has allowed Realme to engage directly with consumers, helping the brand to grow its business and extending its reach by leveraging on Lazada's large customer base. Lazada x Realme Super Brand Day has proven to be a great success and we look forward to achieving greater heights with Realme," said Sherry Tan, Chief Business Officer, Lazada Malaysia.

Super Brand Day is the online retailer's leading campaign that supports its partners, by offering the best products that brands have, including exclusive themed gifts, lim-ited edition products, premium packaging and even offline experiences. It celebrates Lazada's premium alliances with some of the biggest global brands.

Earlier last week, Realme fans and enthusiasts enjoyed an exclusive Lazada x Realme Super Brand Day movie screening of "A Dog's Way Home" and had the op-portunity to mingle with local celebrities and influencers including Amber Chia, Henley Hii, Mark O'Dea, Fiqrie Dahari, Juwei Teoh, Dennis Yin, Nana Bwincess, Kyopropa-ganda, Crystal Swung and Yuyu Zulaikha.

Lazada x Realme Super Brand Day by numbers:
  • The Realme 2 (3GB RAM + 32GB ROM and 4GB RAM + 64 GB ROM) and the Realme 2 Pro (4GB RAM + 64GB ROM) were sold out
  • 800% uplift orders sold for the Realme 2, Realme 2 Pro and Realme C1, com-pared to average daily sales
  • 700% sales uplift, compared to average daily sales
  • More than 8,000 new followers on the Realme Flagship store on Lazada
  • Over 16 Million impressions and more than 233,000 interactions on social media with #RealmeXLazadaMY #SuperBrandDay 
For more information, check out Realme Malaysia's official Lazada store.

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ecInsider News: First Lazada x Realme Super Brand Day sets new record
First Lazada x Realme Super Brand Day sets new record
800% Uplift on Orders Sold for Realme 2, Realme 2 Pro and Realme C1, 700% Sales Uplift, Over 8K New Followers On Realme Malaysia Flagship Store on Lazada.
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